BIO
Max is a very efficient copywriter.
CV
Special Group Sydney CD May 2021 - current
Colenso BBDO New Zealand CD July 2018 - May 2021
Saatchi & Saatchi New York ACD June 2015 - July 2018
The Monkeys Sydney Copywriter Sept 2012 - March 2015
Freelance Sydney Copywriter July 2012 - Sept 2012
Publicis Mojo Sydney Copywriter June 2007 - June 2012
AWARDS
D&AD Awards - Black Pencil winner - Film Advertising / Tactical Film Advertising
Cannes Lions – Titanium
Cannes Lions - Grand Prix - Film
Emmy Nomination - Award for Outstanding Commercial.
Little Black Book - Immortal Award
D&AD Awards - Yellow Pencil winner - Integrated / Earned Media/Large Business
D&AD Awards - Yellow Pencil winner - Media / Use of TV & Cinema
D&AD Awards - Graphite Pencil Winner - Writing for Film Advertising
D&AD Awards - Graphite Pencil winner - Film Advertising / TV Commercial Campaigns
D&AD Impact - Diversity & Inclusivity
Cannes Lions - Gold - Ambient > Live Advertising & Events
Cannes Lions - Gold - Direct > Channels > Use of Broadcast
Cannes Lions - Silver - Direct > Sectors > Other FMCG
Cannes Lions - Silver - Film Craft > Script
Cannes Lions - Bronze - Media > Channels > Use of TV & Other Screens
Cannes Lions - Bronze - Media > Sectors > Other FMCG
Cannes Lions - Shortlist - Direct > Digital & Social > Co-creation & User Generated Content
Cannes Lions - Shortlist - Direct > Use of Social Platforms
Cannes Lions - Shortlist - Fundraising & Advocacy
Cannes Lions - Shortlist - Media > Channels > Use of Events
Cannes Lions - Shortlist - Media > Excellence in Media Execution
Cannes Lions - Shortlist - Use of Events & Stunts
The One Show Award - Best in Film - Film: Television / Varying Length Campaign
The One Show Award - Bronze Winner - Film: Television / Short Form - Single
The One Show Award - Gold Winner - Film: Innovation in Film / Television / Cinema
The One Show Award - Gold Winner - Film: Television / Short Form - Single
The One Show Award - Gold Winner - Film: Television / Varying Length Campaign
The One Show Award - Gold Winner - Moving Image Craft: Craft - Direction / Campaign
The One Show Award - Gold Winner - Moving Image Craft: Craft - Writing / Campaign
The One Show Award - Silver Winner - Film: Television / Short Form - Single
The One Show - Gold - Branded Entertainment Online – Short Form – Single
The One Show - Gold - Use of Music / Original Music
The One Show Award - Merit - Film: Television / Short Form - Single
The One Show Award - Merit - Public Relations: Integrated Campaign
The One Show - Merit - Health, Wellness & Pharma: Film / Long Form
The One Show - Merit - Audio
The One Show - Merit - Custom Content
The Webby Awards - Webby Winner - Advertising, Media & PR - Food & Beverage 2020
LIA - GOLD - Non-Traditional: Live Events - Beyond Advertising
Clio Awards - Gold - Commercials (30 Seconds and Under)
New York Festival Award - First Prize Winner - ACTIVATION & ENGAGEMENT: Use Of Activation & Engagement - Broadcast in a Promotional Campaign
New York Festival Award - First Prize Winner - AVANT- GARDE / INNOVATIVE: Product & Services - Household Products & Services
New York Festival Award - First Prize Winner - BEST USE OF MEDIA: Film - Television
New York Festival Award - First Prize Winner - FILM - CINEMA / ONLINE / TV: Products & Services - Household Products & Services
New York Festival Award - Grand Prize Winner - BEST USE OF MEDIA: Film - Television
New York Festival Award - Grand Prize Winner - FILM - CINEMA / ONLINE / TV: Products & Services - Household Products & Services
New York Festival Award - Third Prize Winner - FILM: Craft - Script/Copywriting
Andy Awards - Gold Winner - Craft
Andy Awards - Gold Winner - Idea
Andy Awards - Gold Winner - Reset
Clio Awards - Super Clio Winner
Clio Awards - Public Relations - Special Event - Public Service
AICP - Concept
AICP - Public Service Announcement
ADC - Merit - Advertising: Branded Content & Entertainment / Online Video - Short Form – Single
AICP - Concept
AICP - Public Service Announcement
Effie - Gold Winner - Health and Wellbeing
Axis - Grand Prix - Film & Screen
Axis - Gold - TV, Cinema or Online Over 30" (Single)
Axis - Gold - Original Soundtrack
Axis - Gold - Music Content
Axis - Gold - Long-form - Single
Axis - Gold - Copywriting Film & Video
Axis - Silver - Use of Music or Sound Design
Axis - Bronze - Radio Above 30' - Single
Axis - Bronze - PR Social & Digital
Axis - Bronze - PR Campaign
Axis - Bronze - Newspaper Campaign
Axis - Bronze - Integrated Campaign Lead by Brand Experience & Activation
Axis - Bronze - Integrated Axis
Axis - Bronze - Digital & Interactive Campaign
Axis - Bronze - Brand Experience & Activation
CONTACT
+64 27 644 0891
hellomaxmckeon@gmail.com