TASTES BETTER WITH PEPSI

Research shows that the flavour profile of Pepsi Max actually makes food taste better. But most of Australia’s biggest fast food chains serve Coke.

We launched a takeover of the most iconic feature of these restaurants - their roadside signs - and used them to deliver a message of our own.

On International Burger Day, The ‘Tastes Better’ Truck, complete with a military grade mobile sign, invaded coke-aligned fast food car parks, hijacking their signs to spell out a new and compelling message - that food from these chains actually tastes better with Pepsi Max.

Role: Pepsi CD

Team: Jack Wall & Phil Harkness