DB EXPORT 0.0% DRINK. ABILITY.
In New Zealand, 0.0% had a bit of a stigma. So we wanted to create a full-strength beer ad that sold the benefits of drinking 0.0% and armed 0.0% drinkers with the perfect retort to anyone questioning their choice.
In New Zealand, 0.0% had a bit of a stigma. So we wanted to create a full-strength beer ad that sold the benefits of drinking 0.0% and armed 0.0% drinkers with the perfect retort to anyone questioning their choice.
