It's A TIDE AD

Over half of American households use tide. So if you see clean clothes, chances are Tide is responsible. 

During Super Bowl 52, we decided to own 'clean' with a series of spots that claimed every commercial with clean clothes as a Tide ad. 

If it's clean, it's got to be Tide.

D&AD Black Pencil, Cannes Lions Titanium, Cannes Lions Film Grand Prix, LLB Immortal Award, Emmy Nominated, Super Clio, Grand Effie, Cannes Lions Gold Creative Effectiveness.

Featured in every major award show and Time Magazine, Creativity Online, Fast Company, The New York Times, Ad Week, and AdAge.